November 22nd, 2012

Food Informants: A Week In The Life Of Gregory Hall, Cider Maker For Virtue Brands

Greg Food Informants

check out this new interesting article.


Food Informants is a week-in-the-life series profiling fascinating people in the food world. We hope it will give you a first-hand look at the many different corners of the food industry. Know someone who would make a great Food InformantTell us why.

Gregory Hall, a craft brewer, is now at the helm of Virtue Brands, the new Chicago-based branch-to-bottle cider venture that uses Midwestern heirloom apples to produce a series of ciders. In his new role as ciderist, Hall hopes to bring craft cider to the level where craft beer is today in America in terms of quality, variety and accessibility to the consumer.

Known for his 20-year tenure as brewmaster at the Goose Island Beer Company, Hall began his brewing career in 1988, the year his father, John Hall, opened the brewery. Greg attended Chicago’s brewing school, the Siebel Institute, graduating in 1989. In 1992, Hall become the brewmaster of Goose Island Beer Company and under his direction, the brewery flourished and expanded its draft and bottle beer lines. Hall stepped down as Brewmaster of Goose Island in May 2011 to pursue cider making. He maintains his ties to Goose Island as a consultant… more.

6:00pm: Pre-birthday dinner (my bday is November 5th) at Salt of the Earth, drink Founders Breakfast stout, eat another ribeye, with Steve, Jimmy and Ryan, all of of Virtue.

10:00pm: Head back to my house in Fennville with the boys, drink cider, Ryan’s homebrew, bottle of Bulliet Rye, more assorted bourbon, listen to music very loud on fancy hifi, including Pink Floyd’s The Wall, complete. Not stoned, but still in awe. Did I mention it was very, very loud?

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