Marketing yourself is essential to having success, whether you choose a traditional business model or not. In fact, marketing has changed dramatically as we approach a new digital age, where everything is online.
Whether we like it or not the facts tell us that people don’t want a direct sales approach, but rather they want to be left alone to make their own decisions. People don’t want to be pressured, but rather they want to slowly come around to making decisions with the information they have been given. I discovered that as things changed, I had to do the same, and there was no better time than now to do it!
The thing is, marketing yourself is actually easier than it used to be! Consider that with the internet you can be in front of more people with less effort, and this means that you are in the power position, REALLY, you are. So, what do you need to use and what do you need to say to get your message across to your target audience?
Marketing Yourself On a Dime
Even if you are on a budget and first getting started, you can easily run a marketing campaign on the cheap. There’s no doubt it takes some thought to do so, but you can easily when you have done some research upfront.
Marketing digital makes it easier than in times past to run a business on a budget, and with the use of social media, blogging, and email marketing, you can easily drive business that is consistent and with people that will buy from you over and over. Learning how to brand yourself is part of that creative process, and once you give your audience something to remember you buy, it’s easy to leave your mark on people.
Branding yourself can include:
- A tagline that people always associated with you
- The name of your business and LLC
- The name of your business
- The style in which you market
- The way that you recruit others into your business
- and so forth
What is a marketing campaign really all about? It’s about the ability to market you to your audience in a way that is fresh and new on a daily basis while continuing to create value with others. It has been said that it’s more of a blessing to give than it is to receive, and when you are marketing yourself, you need to teach others what you know and help them get what they want, which in turn will get you what you want down the road.
So, what do professionals do to market themselves that works?
Marketing Yourself Like the Cream of the Crop
Marketing yourself can be a lot of work, but it can also be a lot of fun. One of the most interesting things I’ve ever done to market myself was just to capture live video with myself interviewing David Wood.
It seems that making videos with myself and top rated marketers got me some attention, and quickly. I will tell you that I believe that video is some of the best marketing you can do, because it makes you more real to your audience. Professional women in business use video wisely, and they have a knack for drawing people to them with compelling video.
People love to be entertained, but they can really see who you are in the video. The way that marketing has stated the digital marketing definition is such that it’s easier than ever to connect with people, but remember it’s your target audience. I love connecting with people, as it’s the only way to build teams effectively, and really learn from the top marketers in the industry.
Marketing yourself is done with consistent creation of value!
Marketing on a budget can be done, and it can be done professionally to build an audience, and one one that you can build relationships with and coach. After all, that is the idea, right? Wouldn’t you like to learn more about the stay at home moms going back to work and how they made this happen for their business?
If you would like to learn more about “marketing yourself”, and how you can build your business online, go to the CONTACT ME tab, or click on the ad to the right of this blog and get access to this FREE 7 day bootcamp!
