Archive for the ‘General Interest’ Category

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August 26th, 2011

I Work From Home Now And My Online Job Took Me To A Master Marketing Event


I work from home now and my online job took me to the most amazing event of my life. I’ve joined the ranks of the army of women working from home since I joined CarbonCopyPRO, a world leader in online marketing education, entrepreneurialism and ready built business systems. With my background in sales and marketing, I appreciate the huge benefits of attending a ‘live’, event so when I found out PRO were holding their seventh Master Marketing Event on 21st and 22nd May 2011 in Phoenix, Arizona, I knew in an instant that I just had to make the journey from England and go.

I wasn’t quite sure how I’d do it but I knew it would be worth it even though it meant asking my partner Hugh if he would look after our family in my absence, taking on all my responsibilities on top of his normal workload, including looking after my invalid mum with all her complex needs.  Naturally, I’d wanted him to come but there was no possible chance of that happening. Instead, he stayed behind so I could go and make the most of every second and learn as much as possible to implement into my own Internet business.

Held in the stunning air-conditioned Arizona Grand Resort, amidst a backdrop of tropical plants and beautiful scenery in the 90 degree heat, I was privileged to join more than 600 motivated entrepreneurs from all corners of the globe. I knew we were in for a real eye-opener.

It was to be a golden opportunity to mix with the movers and shakers in CarbonCopyPRO, most of whom are multi-millionaires at the top of their game and on a mission to inspire others to do the same.  Successful in their own right and inspirational to those following on in their footsteps. And to think, we were going to get a whole weekend of masterminding with these experts. What a boost to our businesses this was going to be.

Jay Kubassek, CarbonCopyPRO Co-Founder and Chief Marketing Officer and John Jackson, VP of Leadership Development, affectionately known by the PRO community as ‘JJ’, took to the stage to start proceedings and began by welcoming everyone to the event and thanked us for our time and commitment in travelling huge distances to attend. My journey from England had been a long one but others had flown in from further afield like Australia, New Zealand, South America, Asia and Europe.

Held bi-annually, these events are designed for PRO members to mastermind with the top seven figure earning industry leaders, receive the latest in cutting-edge marketing training, techniques and strategies and find out about the latest innovations.

It was to be at this event that we would witness the unveiling of the brand new PRO Elite program, specifically designed by Jay and the leaders collaborating to offer their additional help and support to PRO’s aspiring entrepreneurs as part of the companies’ mission to create 100 millionaires by 2012.  This new initiative will see leaders giving themselves selflessly to help every member of PRO on their own journey to financial freedom and success. Each PRO member would effectively, get to copy the experts with direct help from the expert leaders. What could be better than that? Helping others is an ethos that’s firmly embedded in the culture of CarbonCopyPRO and it’s a fundamental reason to their success.

Inspirational presentations from many of the industry superstars were given including Jay Kubassek, Alan Moore, JJ – John Jackson, Jeff Lerner, Anthony Busciglio, Frank Scott, Lena Bjorna, Sophia and Aaron Rashkin, Brian Parsley, Justin Woolf, Andrew Cass, Michael Force, Gregg Davidson and Dr Charlie Smithdeal.

During the breaks, we got to mingle, chat and have photos with the leaders. There was very much a community spirit amongst the 600 or so gathering and the top earners were more than happy to share their experiences over coffee and lunch. They seemed just like ordinary people, approachable, friendly and committed to helping the members.   To my astonishment and delight, I got to chat to Jay Kubassek, Michael Force, John Jackson and Lena Bjorna.  Those were special moments for sure.

Recent successful up and coming leaders in the PRO community were recognised for outstanding achievement including the team of six experts I’m working with called iGlobalPros. Earlier in 2011, PRO members Karen Newman from Canada, Aaron Chen from Malaysia, Dominik Mikula from Australia, Simon Guilliard from England, Jenni Ryan from Australia and Kameron George from Canada had partnered together to become a driving force to help other aspiring entrepreneurs and in doing so, had achieved accelerated levels of success and have subsequently been awarded Marketing Partner status in line with the leaders and top earners. They will now be instrumental in helping the new and less experienced PRO members on an accelerated program to success.

Following the event, a select group of around fifty PRO Elite members including myself, were invited to a private VIP reception with the leaders, where we were given champagne, cocktails and delicious food.  This was another great opportunity to share feedback, ask the leaders questions and take more photos. The atmosphere was amazing and it was obvious that everybody was excited to be a part of it. I actually thought to myself, am I dreaming this or is this real?  Rubbing shoulders with the top brass in this amazing company of entrepreneurs was like nothing I’ve ever experienced before.

The following day, the same group of PRO Elite members and I had the opportunity to have a more private, intimate and intensive four hour mastermind session with the leaders  on their marketing strategies. This gave us a huge insight into the reasons for their success giving us so much to take away and implement immediately in our own businesses.

It was the perfect end to what had been an incredible life changing event. Meeting people that I’d never met before and feeling like we’d been friends for ever and saying our goodbyes and all flying off in different directions was surreal. We none of us wanted it to end.  I know for sure that by making the journey to Phoenix and being there in person was of huge benefit to me. Far more so than by watching a video or listening to recordings.

Those moments when you meet true professionals face to face and learn from them directly makes such a lasting impact on you. Not least in inspiring you to be the best you can be and to aspire to be like them and to be able to pay it forward by making a difference to others, just like they do.  It’s taken me to a whole new level of determination to help others following in my footsteps.

So if you work from home in an online job, going to an event like this will change your life too.  It did for me.

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Posted in General Interest, Home Business Opportunities, Master Marketing Event, Work From Home | 49 Comments »

August 26th, 2011

For Businesses – How To Make Money By Using Social Media Marketing


Social media is becoming increasingly more integrated into our lives, and for businesses, it’s an important key element to the marketing mix.   I’m a mum working from home in an online business and as I understand the importance of social media marketing, I’d like to share my experiences for the benefit of other business owners.

Your customers and future customers are using social media and it’s a great way to engage with them.  In addition to maintaining an online presence with your website, you need to be visible with a social presence also.

The worldwide recession is forcing us to add value to our businesses, so if you embrace social media marketing, the benefits will help to keep you trading in the future.

If you’re on a limited marketing budget, social media marketing is the most cost effective way to reach customers with information about your products, product news, sales, deals and more and you’ll find that if you devote an employee’s time, even on a part time basis, to setting up and running your social media marketing, you’ll have the ability to reach millions of potential customers that otherwise may never hear about you.

If you use some of the most popular social media marketing methods including blogging, you’ll have a very powerful outreach program that will raise awareness in your brand which in turn, brings credibility for your company.

Social media marketing will help build customer relations and if your consumers can easily share frustrations with products or customer service directly with you and get feedback, they will feel more confident in your brand and have a better connection to it.

Likewise, if consumers feel you value their feedback and you implement their suggestions,  for example, what to name a product or a perception of a product, they are far more likely to remain loyal to your brand and act as ambassadors on your behalf.

Social media can also generate high traffic to your business and in turn, increase sales which increases your return on investment (ROI).

It’s become an invaluable and necessary set of tools to add to your arsenal in the 21st Century and given the many ways we access the Internet including mobile phones and other devices in addition to computers, social media is set to continue the upward growth trend.

We may as well face it, it’s here to stay and we have to move with the times and best of all, it’s FREE.

Global Internet users top the 2 billion mark of which almost 300 million are in North America, almost 800 million in Asia, 450 million in Europe, 70 million in Africa, 200 million in Latin America & the Caribbean and 20 million in Australia and New Zealand.

Business owners are starting to wake up to the fact that they need to actively engage in social media marketing but many are unsure how to go about it. Maybe I can help from my own experiences here.

There are currently over 30,000 social media sites but this number is increasing by 300 each month and where do you start? Where do you focus your time and energy to get a return on your investment? It can seem like a minefield.

Whatever industry you’re in, you can create useful information in the form of blogs, articles and videos to share that others will find value in and learn from.  You don’t blatantly sell your products or services in social media. Your valuable content that is informative, educational and entertaining, enables consumers to get to know and trust you first. It then leads them from your social media sites to your website and that’s when you do your sales pitch. That’s how social media marketing works.

The three top giants that have become household names that I would recommend are Facebook, Twitter and Youtube.

Facebook has over 600 million active users and these people are logging in for an average of half an hour each day so you need to get your messages in front of them.  This represents a massive marketing opportunity so you’ll need a Facebook Page.

Twitter has been around for over five years amounting to over 10 billion tweets sent which equates to around 50 million tweets each day and this number is rising rapidly.  It’s the place to find out what’s happening in the world. It provides instant updates on almost any topic.

Another giant is Youtube, the second largest Search Engine to Google and owned by Google, streaming over 2 billion videos each day.  Every minute, twenty-four hours of new video footage is uploaded and the average person spends fifteen minutes a day on Youtube viewing content, representing another massive marketing opportunity.

If you implement some of these strategies into your business, you’ll be heading in the right direction for sure.

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Posted in General Interest, Home Business Opportunities, Marketing Strategies and Training, Work From Home | 24 Comments »

August 25th, 2011

Finally Getting The Recognition That Internet Marketer Lindsey Rowe Had Hoped For


The opulent surroundings of the Merchant Taylor’s Hall in the City of London was the backdrop for an Awards Ceremony to which Internet Marketer, Lindsey Rowe, went to receive her City & Guilds Graduateship Award on Saturday 9th April 2011.

Along with almost a hundred other awardees from several nations around the world including South Africa, Bermuda, America and New Zealand, Rowe received her award from the Director-General and CEO of City & Guilds, Chris Jones, in recognition for the management role she’d performed whilst working as a Marketing & Schools’ Liaison Officer at East Devon College in the South West of England.

“I congratulate Lindsey for achieving Graduateship to the City & Guilds of London Institute in Management” Chris said. “Reaching this stage in her career requires a lot of dedication and hard work. We wish her every success with her future career goals and hope she continues to progress up the Senior Awards ladder – hopefully we’ll see her again at a future City & Guilds Senior Awards Ceremony” he added. Rowe’s marketing and PR expertise helped to steer a smooth pathway for many months of negotiations between East Devon College and North Devon College, culminating in a successful merger of the two institutions during the autumn of 2008.

“In the lead up to the merger, I had to incorporate high levels of management duties when a senior colleague I was working directly under was made redundant in the spring of 2007” said Rowe.

She added “This had a huge impact on the job I was doing at the time and I found myself plunged into an extremely challenging situation that continued for almost two years.”

Rowe has since moved on to a new career and is running her own Internet Business from home where she’s busy learning the latest cutting edge online marketing strategies and business techniques from the top experts of CarbonCopyPro which she’s passing to her new team members.

She has plans to fulfil her dreams of becoming part of CarbonCopyPro’s vision to create 100 millionaires in the next ten years.

Comments Rowe, “I’m so grateful that I got the chance to complete a Graduateship Award, all thanks to a wonderful Interim Manager I’d been working under and who had the vision to see that this type of award was within my reach and who gave me her selfless support and encouragement throughout. I will always be grateful to her for this. I’d given up any hope of obtaining any higher education qualifications, thinking I’d missed the boat and was too old. Obtaining a degree was always something I wished I’d done but never in my wildest dreams, thought would be possible. It’s the equivalent to an honours degree and is the perfect way to receive the recognition I never got when I was working at college.”

“It’s great timing as I have my own business on the Internet now and I’m finding that the many new online marketing skills and strategies I’m learning are enhanced with my background in PR and traditional offline marketing.”

Posted in General Interest, Work From Home | 224 Comments »

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