Posts Tagged ‘Social Media’

 

June 24th, 2013

Article Marketing Strategy-Generating Leads with Valuable Content!


An article marketing strategy is probably not what you had in mind when you started your home business, but I can assure you that it’s growing in popularity. It means less overhead for your business if you use it, but most of all it’s something ongoing that could help you make commissions for years.

See, the magic in blogging is that you can blog once and it’s up forever. Don’t you think it’s time you at least considered something much easier, and less costly for your business? There is no need for you to spend money when first starting your business, and after all,  if you are marketing on a budget you want to share with other new business builders that have discovered the same to be true.

So, what does it take to utilize your very own article marketing strategy? It doesn’t take much, in fact, I am going to share with you the basics, and how you can get your business up and running on the fast track for success!

article marketing strategy

Start Your Article Marketing Strategy

Starting a new marketing campaign with an article marketing strategy can be exciting, but you’ll need a WordPress blog to do so. If you have your website set up, this is a great way to direct traffic to your website.

All you need is a list of topics that you wish to start with including:

  1. Starting your home business
  2. Marketing on a budget
  3. Learning how to market in the digital world
  4. Marketing with social media 
  5. Marketing with SEO and articles

Just as I am providing you with information here, you can do the same for other people as well! It’s pretty simple when you just sit down with a list of topics as you would any other day. Consider all of the questions you had when you first started your home business, and answer them. It’s that simple.

These are the basics on articl emarketing, but what do you do once the articles are written on your WordPress blog?

Article Marketing Strategy Means Social Sharing!

Once you write your articles in your blog, it’s a great idea if you share them with social media. This means that you need to make social media a part of your article marketing strategy. This means that you need to share them at least on these sites:

  • Facebook
  • Twitter
  • Pinterest
  • Tumblr
  • WP Reader (just leave links)

These are so simple, and there are still more sites to use. Remember, fresh content is always best so be sure that you are maximizing your opportunity where this strategy is concerned. A strong marketing strategy can lead to generating plenty of leads in a short period of time, and it translates into more money for you and your business needs.

Are you ready to start your new strategy? Are you ready to learn more to go beyond the confines of this article to grow your business?

If you would like to learn more about how you can build a successful article marketing strategy, then go HERE now to check out this FREE 7 day BOOTCAMP now!

 

June 21st, 2013

How to Get More Twitter Followers


How to get more Twitter followers? It’s not hard, in fact it’s pretty simple! These days, blogging, microblogging, autoblogging, and social media are all you hear about if you are focused on marketing. The question is, are you effective? Hmmm, that is the REAL question!

It would seem that there is nothing but confusion when it comes to marketing on social media, but all things being equal, Twitter is often misunderstood. It is SUPER effective, IF and only IF you know how to use it. So, what can you do to really heat up the Twitter folk? What can you do to get people reading your blogs, check out your books, and regard you as important when it comes to that little blue bird that everyones sees online?

I wanted to share with you how to get more Twitter followers, so you can share with the world WHY you do what you do, and the benefits of working with you and buying from you. In a word, it’s Twitterific!

how to get more twitter followers

How to Get More Twitter Followers With Your Mug Shot!

While you may not be fond of your photos, think about how people really want to connect with other people. They feel more comfortable connecting with someone they can see, and someone they can talk to. That isn’t yesterday’s news either!

In fact, I am more inclined to follow someone I can see, because I feel they have nothing to hide if they are willing to show their face. Isn’t this what photos are for? If you click on that button to the right there, you’ll go straight to my Twitter account. I have nothing to hide!

One of the ways I wanted to be different when teaching others how to build a business was to be REAL to them, and accessible. So, one of the very first ways I teach when talking about how to get more Twitter followers, is to:

1. Show your photo! Smile, it won’t hurt you or the millions of people you could stand to attract into your business!

2. Write something that is worth reading, about YOU! People want to know who they are dealing with, AND they want to follow people that are interesting. Share something with your audience that most folks don’t know about you, or better yet, share something funny that happened to you in just a few words. 🙂

3.  Yes, you still need an “About” page! Although you need to write your bio, don’t skip this part! You need to write something more about who you are. Don’t be shy, you want to get to know people and you want them to want to get to know you. This could be more relevant to your business.

4. Create an attractive profile. Okay, so there are tons of colors to choose from get to it! Make it attractive to look at, and keep it consistent with your logo if you have one. Remember, keeping your marketing the same looks better.

5. Always, always, always, SHARE valuable content. If you intend to get people to follow you be interesting. Teach them something they don’t already know. Sharing valuable content will get you more followers faster. I promise! This can be articles, videos, and yes, photos!

I hope that this article on how to get more Twitter followers has been helpful for you today. If it has been, please SHARE this on Facebook, Twitter, Google +, and even Pinterest! I will be creating more valuable content for you right here, every day, and I would love to connect with you when you are ready.

If you would love to learn more tips on “how to get more Twitter followers”, and how to build an online business, you can access a FREE 7 day BOOTCAMP HERE!

June 20th, 2013

Social Media Strategy-What You Need for Success!


Social media strategy? Who needs it? You do!

Even if you are new to the industry, you should already be able to see the power of social media. While it’s so easy to get started, it’s also easy to get caught up in the excitement of doing something before you are really ready to launch. This simply means that you need to think about social media, how it’s being used, and how you can come up with a strategy of your very own to put to good use.

What does it take to make social media work? What do you need to have in place in order for your business to achieve the ultimate in success? I am going to share with you how you too can develop a full social media strategy for your home based business, and how you can start generating interest little by little to build your business with ease, and have fun while you are doing so!

social media strategy

Brainstorming for Your Social Media Strategy

So, you started your home business, and you formatted your website before you did anything else. Now what? Ah, it’s social media. I bet your surprised, right?

You probably aren’t, especially if you were to account for the time you spend online with Facebook just looking at everyone’s pictures of family and so forth. This is why building a social media strategy is so important; it’s what bridges the gap between you and the customers, through engagement, and not to mention the fact that you just need to have a presence online.

There is no way that any business can survive without social media, and having said that, there is no time like the present for you to make the move to:

  1. Learn as much as you can about social media
  2. Learn as much as you can about Facebook and how it works
  3. Learn as much as you can about Twitter and how it works
  4. Learn as much as you can about Instagram and how it works
  5. Learn as much as you can about Pinterest and how it works

Learn as much as you can about other social networking sites to see if they fit in. All in all, the thing is, not many people fully understand that social media is the glue that holds everything together. So, what do you need to ask to start putting together the actual strategy?

You’ll need to identify:

  1. Who your audience is
  2. What are they interested in
  3. What can you do connect with them
  4. How will you market to them consistently?

These are all great questions worth asking when building your business, and this is how you’ll put together a strategy that you can start out with, and one that will change slowly over time.

What to Remember About Your Social Media Strategy

Remember as you build this strategy that things will change as you do, so don’t sweat the small stuff!  Not everyone has such a strong need for social media. For example, business to business is a tough one because most businesses are just looking for the best way to cut costs. If you have a unique proposition for your business, then it’s really important for you to use social media to reach your audience.

If you are targeting a  specific audience, or you are targeting a specific set of skills, then Facebook gives you the advantage from the perspective of pay per click. Don’t you think it’s time you took some workshops on social media?

If you are searching for some help with your social media strategy for your home business, then go HERE now to access this FREE 7 day BOOTCAMP, now!

February 11th, 2012

Internet Entrepreneurship Boosted By Social Media Marketing


Internet Entrepreneurship Needs Social Media Marketing

Internet EntrepreneurshipWhy?

It’s an inescapable fact that social media is becoming increasingly more integrated into our lives on both a personal and business level, and for those entering the ranks of Internet entrepreneurship, it’s a really important element to include in your marketing.  Having ventured  onto my own journey of Internet entrepreneurship, I have developed a much deeper understanding of how important social media marketing is – and how powerful it is too. What I’ve learnt, I’d like to share with you.

Your customers and future customers are using social media and it’s a great way to engage with them. In addition to maintaining an online presence with your website, you need to be visible with a social presence also.  It’s not enough just to have a website anymore and by using social media marketing, you will reach a lot more people and faster.  Have you heard the phrase, going viral? Well that’s exactly what social media marketing can do for you and it means that your messages spread very quickly. And that’s what we all want for our businesses right? To reach ever increasing numbers of customers that are going to want what we have to offer.

Internet Entrepreneurship Is An Exciting Journey

The worldwide recession is forcing us to add value to our businesses, so if you embrace social media marketing, the benefits will help to keep you trading in the future. Get your social media marketing right and you’ll be able to keep the costs of your marketing down.

If you’re on a limited marketing budget, social media marketing is the most cost effective way to reach customers with information about your products, product news, sales, deals and more and you’ll find that if you devote your time (or an employee’s time), even on a part time basis, to setting up and running your social media marketing, you’ll have the ability to reach millions of potential customers that otherwise may never hear about you.

If you use some of the most popular social media marketing methods including blogging, you’ll have a very powerful program that will raise awareness in your brand which in turn, brings credibility for your company.

Internet Entrepreneurship – Connect Directly To Your Customers

Internet EntrepreneurshipSocial media marketing will help build customer relations and if your consumers can easily share frustrations with products or customer service directly with you and get feedback, they will feel more confident in your brand and have a better connection to it.

Likewise, if consumers feel you value their feedback and you implement their suggestions, for example, what to name a product or a perception of a product, they are far more likely to remain loyal to your brand and act as ambassadors on your behalf.

Social media can also generate high traffic to your business and in turn, increase sales which increases your ROI – your return on investment.

It’s become an invaluable and necessary set of tools to add to your tool-kit and given the many ways we access the Internet including mobile phones and other devices in addition to computers, social media is set to continue the upward growth trend.

We may as well face it, it’s here to stay and we have to move with the times and best of all, it’s FREE.

Global Internet users top the 2 billion mark of which almost 300 million are in North America, 800 million in Asia, 450 million in Europe, 70 million in Africa, 200 million in Latin America & the Caribbean and 20 million in Australia and New Zealand.

Business owners are starting to wake up to the fact that they need to actively engage in social media marketing but many are unsure how to go about it.

There are over 30,000 social media sites but this number is increasing by 300 each month and where do you start? Where do you focus your time and energy to get a return on your investment? It can seem like a minefield.

Whatever industry you’re in, you can create useful information in the form of blogs, articles and videos to share that others will find value in and learn from. You don’t blatantly sell your products or services in social media. Your valuable content that is informative, educational and entertaining, enables consumers to get to know and trust you first. It then leads them from your social media sites to your website and that’s when you do your sales pitch. That’s how social media marketing works.

Internet Entrepreneurship – You Can Be Sure Of A Vast Audience

The three top giants that have become household names that I would recommend are Facebook, YouTube and Twitter.

Facebook has over 700 million active users and these people are logging in for an average of half an hour each day so you need to get your messages in front of them. This represents a massive marketing opportunity so you’ll need a Facebook Page.

Another giant is YouTube, the second largest Search Engine to Google and owned by Google, streaming over 2 billion videos each day. Every minute, twenty-four hours of new video footage is uploaded and the average person spends fifteen minutes a day on YouTube viewing content, representing another massive marketing opportunity.

Twitter has been around for over five years amounting to over 10 billion tweets sent which equates to around 50 million tweets each day and this number is rising rapidly. It’s the place to find out what’s happening in the world. It provides instant updates on almost any topic.

If you implement some of these strategies on your journey towards Internet entrepreneurship, you’ll be heading in the right direction for sure.

For the very best education in Internet entrepreneurship, I would suggest you register for a FREE Webinar hosted by my mentor and friend, Jay Kubassek of PRO U. Click here to register.  You can also read about my own journey to Internet entrepreneurship by clicking here and here. (Check out the great advice Jay gave me)!

January 9th, 2012

Does An Internet Marketing Business Need A Facebook Page?


You bet it does, along with just about every other business on the planet both online and offline no matter how big or small. This is the 21st Century and technology is racing ahead at such a speed. If you’ve got an Internet marketing business or any other kind of business, you need to be getting a Facebook Page right now. Don’t wait, you won’t want to get left behind.

So why Facebook?

New sites such as Google+ and privacy-focused Diaspora are attempting to knock it off its pedestal, but at the end of the day, almost everything in today’s social media space is focused around Facebook.

With around 700 million user accounts, Facebook has grown exponentially since its Harvard beginnings in 2005, and in fact, if it was a country it would be the 3rd most populated in the world.

Some people have misgivings about Facebook for various reasons such as lack of time, concerns about privacy or general confusion but the benefits definitely outweigh the drawbacks.

For the majority of us, when we think of the Internet, the first website that comes to mind is Google, but in fact, Facebook has more web traffic than the titanic search giant, where people spend around 700 billion minutes per month on the social network. Clearly, this is where your business needs to be.

Then again, it’s not just about the numbers. Still not convinced? Read on.

Online Presence

An individual has their own personal profile, but as a business, you can create what is known as a Facebook Page. Recent updates to the way Facebook works, mean that you can interact with other users pages as your business. In other words, any activity on Facebook can be attributed to your Business Page rather than your own personal Profile – effortless advertising at its most subtle, so long as you’re not over posting unnecessarily.

Contact

Anybody who ‘likes’ your page will see everything that you post in their News Feed – a live, constantly updated stream of information. The nature of the site means that everything you do in the public domain on Facebook will show up to all your target audience, giving them an opportunity to interact all the time. Post something interesting every day and people are able to get to know you and your business better, and this knowledge leading to trust is crucial for your success.

Respect

This is a platform for you to show and tell your audience just how special you are – not in an overt way, but through being a veritable expert on your market niche. Post informative tips, interesting news articles, useful ideas so that you are first in the collective consciousness of your audience when they need your services.

Branding

Facebook is another outlet for your company so make the most of this – the more you are seen across the Internet with a consistent brand image the better, so even if you’re new to this, you can be on the same level as the big guys! Get yourself a professional branding package if you can which will greatly improve public perception of your business, and then make sure this is the same across your online presence, including Facebook.

Go Viral

If you like, this is your main goal here, and while it doesn’t happen to everyone, Facebook helps hugely. Everything is about sharing here, and it’s free word-of-mouth advertising! Sign up to RSS feeds and surf the net regularly for interesting content which you can then share on your Facebook page, be it videos, articles, tips, anything, and it doesn’t necessarily have to be yours either, as in this case you are only passing it on. Even the best journalists are known to share content from other companies and similar, so why can’t you every now and then do the same thing? Again, if people know they can trust you to pass on good information, then they will more than likely believe in you equally when you’re posting your own material.

This list could go on and on, and that’s the best thing about Facebook right now. It’s a true hub of activity, and the best thing you can do right now for your Internet marketing business or any business that you may be involved with is to get a Facebook Page as fast as you can.

N.B: Remember, a Facebook Page is different to a Facebook Profile. The latter is focused on business and a space for interaction with customers or potential customers, whereas a profile is what your friends and individuals use!